About Surbhi Arorra

Hailing from a humble background with boundless aspirations, I am a passionate entrepreneur, driven by ambition and an unwavering determination to succeed. Guided by the trailblazing women who have inspired me, I've built a diverse and dynamic career spanning economics, marketing, and technology. An adept problem-solver, I embrace first principles thinking and thrive in challenging environments. As I continue my journey, I'm committed to making a lasting impact, inspiring others, and transforming the world of business one venture at a time.

Hailing from a humble background with boundless aspirations, I am a passionate entrepreneur, driven by ambition and an unwavering determination to succeed. Guided by the trailblazing women who have inspired me, I've built a diverse and dynamic career spanning economics, marketing, and technology. An adept problem-solver, I embrace first principles thinking and thrive in challenging environments. As I continue my journey, I'm committed to making a lasting impact, inspiring others, and transforming the world of business one venture at a time.

My Story

It was Kalpana Chawla breaking conservative barriers of the society and her hailing from the same city as me Karnal that got me to shift to Delhi. I joined DPS R.K Puram only to realise life in a small town and Delhi was miles apart so I did the only thing that made sense, adapt. A habit that got developed because of absence of entertainment sources back at my hometown as a kid, shaped me drastically.

It was Kalpana Chawla breaking conservative barriers of the society and her hailing from the same city as me Karnal that got me to shift to Delhi. I joined DPS R.K Puram only to realise life in a small town and Delhi was miles apart so I did the only thing that made sense, adapt. A habit that got developed because of absence of entertainment sources back at my hometown as a kid, shaped me drastically.

So much so that resulted into me getting smitten by the mentality and progression demonstrated with power shots like Indira Nooyi, Oprah Winfrey &Michelle Obama as a kid. In particular going against adversity and more than giving back to the society.

So much so that resulted into me getting smitten by the mentality and progression demonstrated with power shots like Indira Nooyi, Oprah Winfrey &Michelle Obama as a kid. In particular going against adversity and more than giving back to the society.

Life happened. I graduated with honours in Economics from Delhi University but my real learnings came through the involvement in early-stage startups. Working alongside founders often makes you charged. I ended up pursuing anMBA from Bennett University in Noida and later on followed it with executive education at the Wharton School of Business.

Life happened. I graduated with honours in Economics from Delhi University but my real learnings came through the involvement in early-stage startups. Working alongside founders often makes you charged. I ended up pursuing anMBA from Bennett University in Noida and later on followed it with executive education at the Wharton School of Business.

They say you never really learn unless you’re in the battle field. A summer internship at Hindustan Unilever, changed things for me forever! It’s one thing to see Unilever products all around but to share mind-space with the phenomenal folks behind the scene and to absorb what goes in to create that presence, shapes your thinking in a certain way. This experience taught me the importance of starting a marketing career with a strong foundation in sales.

They say you never really learn unless you’re in the battle field. A summer internship at Hindustan Unilever, changed things for me forever! It’s one thing to see Unilever products all around but to share mind-space with the phenomenal folks behind the scene and to absorb what goes in to create that presence, shapes your thinking in a certain way. This experience taught me the importance of starting a marketing career with a strong foundation in sales.

I was soon selected for the Sales Leadership Program at Reckitt Benckiser, where I was exposed to all facets of the business in a fast-paced, challenging environment. This assignment involved switching roles from working with local shops to mid-size merchants to conglomerates. It was a blessing in disguise for me as a fresher. It had something to do with team’s DNA as well and I feel incredibly blessed to have been a part of that team. Most of my colleagues from the core team back then today lead very very well-known brands in terms of marketing and strategy. After 1.5 enriching years at Reckitt Benckiser, I joined an early-stage tech startup as a founding team member, working on a blockchain-native OTT platform. Embracing first principles thinking, I was able to contribute fresh ideas and innovative solutions to the team. This experience allowed me to learn firsthand what it takes to build a successful organization from the ground up, further honing my entrepreneurial spirit.

I was soon selected for the Sales Leadership Program at Reckitt Benckiser, where I was exposed to all facets of the business in a fast-paced, challenging environment. This assignment involved switching roles from working with local shops to mid-size merchants to conglomerates. It was a blessing in disguise for me as a fresher. It had something to do with team’s DNA as well and I feel incredibly blessed to have been a part of that team. Most of my colleagues from the core team back then today lead very very well-known brands in terms of marketing and strategy. After 1.5 enriching years at Reckitt Benckiser, I joined an early-stage tech startup as a founding team member, working on a blockchain-native OTT platform. Embracing first principles thinking, I was able to contribute fresh ideas and innovative solutions to the team. This experience allowed me to learn firsthand what it takes to build a successful organization from the ground up, further honing my entrepreneurial spirit.

Eventually, I launched my own venture, Drops, an audio-learning company.Unfortunately, life took an unexpected turn when my father fell into a coma due to a brain hemorrhage, forcing me to put my dreams on hold and take care of him. Upon returning to the workforce, I joined DaoLens as their second employee, where I played a crucial role in establishing the marketing and content functions while also contributing to the fundraising efforts. All this has resulted into me now being very thoughtful about who I end up working with next. A decision I’m in no rush to make :)

How I build my perspective?

First of all, the perspective I have evolves faster than I would anticipate it to. Fuelling my intellectual growth, books and the internet have provided boundless knowledge, while the people around me consistently challenge my opinions. The best advice I've received to always try and learn from failures— has been the cornerstone of my journey. Enriching my perspective further, travel offers invaluable insights and broadens my horizons. Dance & Meditation shapes my mental resilience and mindfulness, while giving back and involvement with some NGOs nurtures my sense of purpose and happiness.

First of all, the perspective I have evolves faster than I would anticipate it to. Fuelling my intellectual growth, books and the internet have provided boundless knowledge, while the people around me consistently challenge my opinions. The best advice I've received to always try and learn from failures— has been the cornerstone of my journey. Enriching my perspective further, travel offers invaluable insights and broadens my horizons. Dance & Meditation shapes my mental resilience and mindfulness, while giving back and involvement with some NGOs nurtures my sense of purpose and happiness.

While a lot of what I mentioned above was planned, there have been quite a few incidences in my life which jolt you top to bottom. Having dad be in coma for almost 3 months was one of the biggest of them. I largely believe in how you’re the average of five people around you. As such, II’ve come to appreciate a few selected gatherings such as dinners and business summits with one goal —engaging with individuals from all walks of life, absorbing their stories, triumphs, and struggles. As I continue to explore the world and learn from those around me, my perspective will persistently evolve, empowering me to make meaningful contributions in both my personal and professional life.

While a lot of what I mentioned above was planned, there have been quite a few incidences in my life which jolt you top to bottom. Having dad be in coma for almost 3 months was one of the biggest of them. I largely believe in how you’re the average of five people around you. As such, II’ve come to appreciate a few selected gatherings such as dinners and business summits with one goal —engaging with individuals from all walks of life, absorbing their stories, triumphs, and struggles. As I continue to explore the world and learn from those around me, my perspective will persistently evolve, empowering me to make meaningful contributions in both my personal and professional life.

What Inspires Me?

Inspiration, appreciations and celebrations fuel me. When I think about inspiration, three things come out as very pivotal:The Pursuit of Knowledge. I have somehow always sought learning and grasping on new skills. My intellectual boundaries have been shattered the most out of curiosity.People Who Overcome Adversity. As much as we know perseverance is the key, seeing a few examples have tremendously shaped my attitude to face obstacles.The Power of Collaboration. Witnessing the incredible outcomes that can be achieved when diverse minds come together to solve problems is a constant reminder of the immense potential we all possess when we join forces. There is a beauty in serendipity after all.

That said, I’m a Lady with role models. There a few people who have had a profound and positive impact on me:

Steve Jobs
Steve Jobs, asking how you should not waste your time living someone else’s life. Every time, I see him talk about living your days as if it’s were last or every time, I read about him chasing perfection, I am reborn.

Elon Musk
Elon comes closer to one of the greatest minds we read about from there past and on top his habit of never ever giving up and taking on challenges that are hyper-impactful, whatever be the odds, always gets. While I value work life balance, I admire his ethics around hard work.

Oprah Winfrey
Her resilience and determination to succeed against all odds inspire me to persevere and stay true to my dreams. Whenever, I read about Oprah’s early life and reflect on how she has written a new page, I realise we manifest our lives the way we want.

Priyanka Chopra
Nobody who have predicted what Priyanka would evolve into. Her breaking of stereotypes and pushing boundaries carving her own Parth despite many oddsthat stopped others beforehand has been quite an inspiration for me.

Indira Nooyi
She has demonstrated how organisations improve when you improve yourself.On top, being humble and giving back has always been closer to my heart.My partner Vikram Aditya, inspires me everyday with his relentless pursuit of knowledge, curiosity, hard work and passion for solving complex problems. His dedication to his craft, humility, and willingness to learn from others have taught me the value of staying curious and open-minded in both my personal and professional life.

If you like whatever you see here and want to have a chat, ping me. I anyway live by a Moto - 'Because, why not?!'

Copyrights 2024 Surbhi Arorra | All Rights Reserved.

If you like whatever you see here and want to have a chat, ping me. I anyway live by a Moto - 'Because, why not?!'

Copyrights 2024 Surbhi Arorra | All Rights Reserved.

If you like whatever you see here and want to have a chat, ping me. I anyway live by a Moto - 'Because, why not?!'

Copyrights 2024 Surbhi Arorra | All Rights Reserved.