Surbhi Aroraa
I am a data-driven marketing professional known for exceeding objectives through inspiring teams and the implementation of new strategies, effective processes, focused campaigns and sophisticated marketing technology. Dedicated to delivering a superior brand experience—from initial acquisition through to loyal customer—to increase growth and profitability. I find in inspiration in effortless marketing. Ex-Founder. Founding team member of multiple startups. Fractional CMO. Previously, Giveth, DaoLens, RB and Unilever.
My Story
It was Kalpana Chawla breaking conservative barriers of the society and her hailing from the same city as me Karnal that got me to shift to Delhi. I joined DPS R.K Puram only to realise life in a small town and Delhi was miles apart so I did the only thing that made sense, adapt. A habit that got developed early in childhood shaped me drastically.
So much so that resulted into me getting smitten by the mentality and progression demonstrated with power shots like Indira Nooyi, Oprah Winfrey & Michelle Obama as a kid. In particular going against adversity and more than giving back to the society.
Glimpse into being my colleague
"Quick learner with Organisationals skills. Brings the entrepreneurial perspective into any team, owns stuff end to end and comfortably wears multiple hats such as partnerships, strategy, marketing etc"
Parag Arora
YC Alumni, Founder of multiple tech startups
"Highly disciplined and structured. Cracks deadlines and embraces challenges such as new accounts, milestones or territories head on. Great at ideating initiatives influenced by trade and first hand consumer experience."
Prabhakar Jha
National Customer Marketing Manager, Abbott
"Surbhi possesses an impressive set of personal attributes that include goalorientation, perseverance, articulation, quiet diplomacy, and single-mindedness"
Prof Milind Padalkar
Professor, Ex- SVP and Head Oracle
"Surbhi is a good listener and analytic thinker. She is precise in execution and possesses smart ways to looking into business situations."
Arpan Chakraborty
National Key Account Manager, Abbott
Working with Surbhi
I think deeply about everything I do. I’ve penned down my thoughts below on a few aspects that are very critical for anyone to understand if they want to work with me.
How I evaluate any given scenario, task, project, assignment, or proposition in my hand. What shapes my worldview?
Meeting People
Travel
Meditation
How I evaluate any given scenario, task, project, assignment, or proposition in my hand. What shapes my worldview?
Dare to say Yes
Document
Embrace failure
How I evaluate any given scenario, task, project, assignment, or proposition in my hand. What shapes my worldview?
How I lead
My Strengths
My Growth Areas